Gawker Media’s Nick Denton knows where the money isn’t

An awfully provocative comment about the news industry from Gawker Media founder Nick Denton, taken from this Q&A with Advertising Age:

People — particularly if they’re under 40 — have news priorities other than those of the editors of The New York Times or producers of the “NBC Nightly News.” A new tablet from Apple — or last night’s episode of “Gossip Girl” or the adventures of the hipster grifter — is a bigger deal than the latest petty scandal in Albany. You think that’s a damning indictment of modern society and a recipe for idiocracy? Fine. Start a nonprofit to cover all the local-government news you think a healthy society needs. But don’t expect advertisers — or commercially-minded publishers or readers, for that matter — to share your interests.

When journalists are laid off

Severed heads. A bloodbath. A wake. Sacrifice. Put them all together and you get one blogger’s rather dramatic story of journalists who lost their jobs at the Baltimore Sun.

A reporter’s worst nightmare

If not the worst, then close to it: According to one irate journalist, when the New York Times incorporated the former site of the International Herald Tribune with its own, it erased the IHT archives. And along with it, at least one journalist’s entire output:

Thomas Crampton writes:

1- Every one of the links ever made to IHT stories now points back to the generic NY Times global front page.

2- Even when I go to the NY Times global page, I cannot find my articles. In other words, my entire journalistic career at the IHT – from war zones to SARS wards – has been erased.

Here’s where newspapers need to invest their resources

Of the seven strategies Mark Potts lays out for the news industry to adopt, two in particular stood out for me as of particular importance. His criticism of news sites that spread themselves thin by trying to appeal to all readers is one that bears repeating. See if you agree.

I’m excerpting them here, but I recommend you read the entire post.

Vertical products: One of the most broken things about the newspaper business is the “all things to all people” model. By trying to do a little of everything, newspapers don’t really do anything well—for readers or for advertisers. New products that focus on specific, vertical audiences should be the wave of the future, but so far they’re barely even a trickle (let’s see—there’s Gannett’s MomsLikeMe franchise, and then…not much else).

New forms of advertising: Banner ads are so…1997. Interstitials, pop-ups and intrusive ads are so…obnoxious. Classifieds are so…dead. Meanwhile, Google is making money off of local search, other non-newspaper companies are pioneering things like click-per-call and pay-per-click, and various startups are perfecting cheap ways to create and sell local ads. Could it be that newspapers are having trouble making online advertising revenue grow because they’re selling the wrong kinds of online ads? Hmmm.

Putting the value back in journalism

As if newspaper layoffs weren’t bad enough,  someone had to go and present an essay titled “Why Journalists Deserve Low Pay.” Sheesh.

The provocative title isn’t one I would expect my journalistic brethren to embrace. Formal instruction has taught us that ours is a noble profession, one that provides an invaluable service by enabling an informed democracy. But as Robert G. Picard points out, that valuation no longer commands the tangible economic benefits it once did:

In the past, these journalistic benefits produced significant economic value, but today their value is diminishing rapidly. A significant reason for the reduction is value is that news and information producers and providers have less control over the communication space than ever before. In the past, limitations on distribution mechanisms and the cost structures of operating media promoted monopolies and oligopolies in communication supply. This increased the economic value of content by excluding provision by other suppliers.

Talkin’ newspapers and journalism

A couple of articles worth your while regarding the financial troubles  of newspaper industry and what has brought them (in part) to this point:

The Fed shouldn’t save newspapers because they “are not too big to be allowed to fail.” (Newsosaur)

American journalism is in trouble because of “editors and reporters focused more on winning prizes or making television appearances.” (Walter Pincus, Columbia Journalism Review)

Thoughts on journalism’s future

Martin Langeveld took notes during a think tank in Washington, D.C. called “The Future of Context.” For the occasional wonky speak about “future-pointed contextual journalism” and “ecosystems,” here are a few observations/commentaries that struck me as fruitful for the future viability of the news industry:

• Advertisers can add context: blogs, newsletter to engage customers in conversation.

• Commenting needs to evolve into conversation.  This can be done by having reporters and editors step in, add context, ask questions, and moderate the discussion flow.

• It’s not the race to be first that counts — its who can become the convenor of the conversation around the story, and can make that conversation solution-oriented.  A collaborative beat blog is in fact a continuous conversation.  Again, we need to turn commenters into contributors and commenting into conversation.

• Radio has always been good at having conversations with its audience.  We are hardwired to learn best through conversations.  Newspapers in the past couldn’t tap into conversations very well, but now we can.  By focusing energy on making people part of the conversation and building community, we raise demand for our product.  (Steve Yelvington, Cox)

Behind newspaper website traffic numbers

Martin Langeveld pours some cold water on the Newspaper Association of America’s report that traffic to newspaper websites accounted for 43 percent of all Internet users in the first quarter of 2009, a 10 percent increase over last year:

Newspaper page views at 3.5 billion per month are less than one percent of total U.S. page views (386 billion in February). …

… As NAA does note, 43.6 percent of that audience visited a newspaper web site, but given that newspaper site traffic works out to only about 1.6 page views per reader per day, many of the newspaper site uniques are clearly represent one-time-only traffic. …

… In the light of the data as seen in context, it is ludicrous for them to be considering a tollbooth to make readers pay in some fashion (other than for carefully selected premium content) — any simple paywall barrier would serve to reduce their online audience share even more.  Similarly, any effort to prevent or restrict Google and others from aggregating content will backfire, since newspaper sites would lose substantial traffic in the absence of traffic driven by aggregator links.

Rethinking the newsroom and journalism

I’m sharing a few quotes I’ve excerpted from Gina Chen’s excellent post, “Journalists must change thinking to change industry.” Chen was inspired by Jeff Jarvis’s recent blog entry about the need for journalists to add value in their newsrooms. And while Chen frequently cites Jarvis’ What Would Google Do?, her own observations are equally compelling:

• In my experience, the hurried newsroom culture doesn’t encourage deep thinking.

Indeed it doesn’t. To give but one example: Journalists on a beat are forced to quickly write stories both large and small, with no time to step back and consider, “Is my daily routine serving my readers in the way they would — and should — expect?”

• We forget that we’re a service industry: We’re in the business of helping readers make sense of their world, not of selling them news.

And yet how many times have we read articles that are little more than notebook-dumps of information? Journalists, in the rush to make deadline, have little time but to toss half-baked, confusing stories upon their readers — readers who need knowledge, and don’t care whether we’ve included a minimum of three sources, or have written an award-worthy nut graf.

Beginner’s guide to beatblogging

Patrick Thornton explains what beatblogging is, why journalists need to do it, who does it best, and offers examples of practices that lead to a successful beatblog.