Gawker Media’s Nick Denton knows where the money isn’t
Posted by Mediascaper on May 20, 2009
An awfully provocative comment about the news industry from Gawker Media founder Nick Denton, taken from this Q&A with Advertising Age:
People — particularly if they’re under 40 — have news priorities other than those of the editors of The New York Times or producers of the “NBC Nightly News.” A new tablet from Apple — or last night’s episode of “Gossip Girl” or the adventures of the hipster grifter — is a bigger deal than the latest petty scandal in Albany. You think that’s a damning indictment of modern society and a recipe for idiocracy? Fine. Start a nonprofit to cover all the local-government news you think a healthy society needs. But don’t expect advertisers — or commercially-minded publishers or readers, for that matter — to share your interests.
