Virtualjournalist

Staking a claim to the Fourth Estate

Check out this iPhone app to locate real estate

Posted by Mediascaper on May 5, 2009

At the Reynolds Journalism Institute Symposium at the University of Missouri, a nifty application called NearBuy won the student iPhone app competition:

The app uses your location to serve up either homes for sale in the area or apartments for rent. They bring in listings from Google Base, Craigslist and Oodle. You can then view info on listings on a map, including photos, property details, contact information. Plus, you can use Twitter to query people for opinions on particular places, and then rate the place. Extras include a rent calculator and a Flickr add-on that lets you see photos geo-coded nearby.

And even though it didn’t win, I really like the sound of The ADverse Network, which offers an enticing business platform for news outlets in need of innovative ways to work with advertisers (particularly local businesses):

They wanted to create a geo-located advertising service, so that you would get local ads based on your location. Ads are inserted into the two apps we developed, iCoMoNews and Vox. For the advertisers, there are tools like a live map that shows where people are accessing the network, and even more granular “heat maps” to show where people are viewing and clicking on ads. They say they got a clickthrough rate on ads of 3.8% which is pretty good.

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